Developed in partnership with Berklee Music and Health Institute, the program will feature original music and encourage smokers to listen during smoke-free breaks.
WARREN, NJ, July 27, 2022 /PRNewswire/ — Today, Nicorette unveils SmokeLess Break Beats, a unique and personalized music listening experience that uses the science of music therapy to meet the needs of smokers and motivate them to take healthier breaks. Nicorette partnered with the Berklee Music and Health Institute to enlist more than 30 students and faculty to craft eight original tracks, referencing scientific research on how to overcome tobacco addiction. These original compositions are presented in four playlists that promote relaxation, focus, confidence and physical release, which are the main benefits that smokers seek during cigarette breaks. Available for free on Spotify, each playlist contains the original tracks and is personalized using the listener’s music history, functioning as an emotional and behavioral pause tool to help quit smoking.
Cigarette breaks are ingrained in smoking culture, serving as “precious moments” that regularly help smokers slow down and relax. On average, smokers take about three 15-minute breaks a day.1 With stress, fatigue and burnout at an all-time high, it’s more important than ever that people take breaks to reduce stress and focus2. This is why Nicorette encourages smokers to continue to take the breaks previously used to smoke a cigarette, but to replace the cigarette with an alternative: music.
“Music is scientifically proven to reduce cravings and even activate the same pleasure centers in the brain as nicotine. to smoking, such as respiration, mood, and heart rate,” said Joy AllenPh.D., MT-BC, Director, Berklee Music and institute of health Berklee College of Music. “We are very proud to partner with Nicorette to offer music as an accessible tool that smokers can use on their journey to quitting smoking.”
The more tools a person has at their disposal on their journey of surrender, the better. Combining additional behavioral support tools with nicotine replacement therapy (NRT), such as Nicorette, can help increase the odds of quitting success by 70% 3. When used during a break, music can provide distraction, encouragement, and mindfulness, offering them immediate support to continue their journey of surrender.
“For more than 20 years, Nicorette has made it its mission to help smokers quit tobacco. Quitting smoking is not a one-size-fits-all journey, and we know it can be extremely difficult to get started and stick with it,” said Pam Remach, Marketing Director, US Smokers’ Health, Haleon. “We know there are emotional, physical and behavioral challenges to quitting smoking. SmokeLess Break Beats is designed to help smokers maintain the habit of taking breaks, but replaces smoking with listening to music at instead,” explained Dan WertheimBrand Manager, US Smokers’ Health, Haleon.
Visit smokelessbreak.com to take Nicorette’s one-question cravings quiz and unlock your personalized pause list, musically designed to help you better break away from the science of music, and stream via Spotify. To learn more about Nicorette visit Nicorette.com.
For over 20 years, Nicorette and NicoDerm CQ have been helping people successfully quit smoking. Nicorette is available in gum, lozenges and mini-lozenges and helps people quit smoking by gradually reducing exposure to nicotine. NicoDerm CQ is a nicotine patch designed to help people quit smoking. Studies show that nicotine replacement therapy (NRT) products combined with behavioral support can improve the chances of quitting smoking.
About Haleon USA
Haleon (NYSE: HLN) is one of the world’s leading consumer healthcare companies with a portfolio of brands trusted by millions of people daily. In United States, the organization employs more than 4,700 people who are united by Haleon’s powerful purpose to deliver better health every day with humanity. Haleon products cover five categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health and Wellness. Built on scientific expertise, innovation and deep human understanding, Haleon brands include Abreva, Advil, Benefiber, Centrum, ChapStick®Emergen-C, Excedrin, Flonase, Gas-X, Natean, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more.
For more information about Haleon and its brands, please visit www.haleon.com or contact [email protected].
About Berklee Music & Health Institute
Berklee Music and Health Institute (BMHI) draws on the expertise of Berklee’s music therapy department to engage the innovative ecosystem of academic, artistic, scientific, entrepreneurial and technological talent, bringing together the most creative minds to help accelerate ideation and develop solutions that can improve the health and well-being of individuals and communities.
Sarah Miller – Haleon
Allison Leiser –Weber Shandwick
2. American Psychological Association. Stress in America™. Covid 2022 survey: second anniversary of Covid. https://www.apa.org/news/press/releases/stress/2022/march-2022-survival-mode.
3. Stead LF and Lancaster T (2012) Combined pharmacotherapy and behavioral interventions for smoking cessation (Review). Cochrane Database of Systemic Reviews, Issue 10