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Social Apps and Platforms Ranks 10th out of 10 Industries in MBLM’s Brand Privacy COVID Study


NEW YORK, November 3, 2021 / PRNewswire / – Social Apps and Platforms Industry Ranks 10the on the 10 industries presented in the MBLMs COVID Brand Privacy Study, a study of brands based on emotional connections during the pandemic. MBLM (pronounced Emblem) uses emotional science to create and manage more intimate brands. However, the number of social media users has jumped more than 13% globally since July of last year, with an increase of over half a billion users in just 12 months.

Spotify ranks in the # 1 category, followed by Apple Music and Instagram respectively. The remaining top 10 brands in the industry are Snapchat, TikTok, Facebook, Pinterest, Twitter, LinkedIn and Uber. Brand intimacy is the emotional science behind the connections we form with the brands we use and love. Since the pandemic, more than 48% of consumers have a stronger positive emotional connection with brands of apps and social platforms. The industry also increased the number of people who cannot live without measurement by 52% compared to MBLM’s previous COVID study, further underscoring consumers’ reliance on this category.

“In the second year of the pandemic, apps and social brands continue to be an integral part of our lives and contribute more meaningfully to the way we connect and engage,” said Mario natarelli, Managing Partner, MBLM. “However, they continue to fall under a cloud of suspicion related to misinformation and scandal. This industry needs to find ways to build trust and try to build strong emotional connections before brands in this space can weave together. deeper ties. “

Other important applications and results of the social industry include:

  • The industry ranks last, tenth out of ten, with an average brand privacy quotient of 25.5, which is below the cross-industry average of 38.3.
  • The industry continues to perform better with men than with women and with younger consumers compared to older ones.
  • Consumer preference for Instagram and Snapchat has increased, while preference for Pinterest and Twitter has declined.
  • Daily use increased by 5 percent.

MBLM also analyzed the industry in an article titled “Connecting to What Matters”. The article examines the role of app brands and social platforms during the pandemic. The category’s communications focused on providing safety advice and debunking misinformation.

To view the apps and social results, please click here. In addition, MBLM offers custom dashboards providing comprehensive data for the brands included in its COVID Brand Privacy To study. To download the main BRand’s COVID Privacy Study to report or explore rankings, click here.

About MBLM: MBLM invented Brand Intimacy, the emotional science behind the brands we use and love. For our clients, we deliver expertise and value through our agency information, services and software offerings.

With offices in five countries, our multidisciplinary teams invent, transform and promote brands for companies of all kinds. We offer marketing that creates stronger emotional bonds with stakeholders. These bonds create better performance and long-term returns. To learn more about how we can help you build and maintain ultimate brand relationships, visit mblm.com.

Contact: Julie strickland, 212-805-3062


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