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Unruly reveals the best emotionally engaging vacation commercials of

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LONDON, December 16, 2021 (GLOBE NEWSWIRE) – Indiscipline, one of the world’s leading advertising platforms for video and connected television (CTV), today unveiled the most moving holiday ads of 2021 using its content testing tool, Unruly EQ, which measures consumer reactions to video advertising. Global data from Unruly shows vacation ads with high emotional responses include those from Disney, Wegmans, Frito-Lay, Coca-Cola, Tesco, Macy’s, Australia Post, IKEA and McDonald’s.

The full list of global results is available on Unruly’s Holiday Ad Hub.

As December 2020 approaches, brands have been doing all they can to identify with the uncertainty of the holidays amid a global pandemic. Last year’s posts reflected the shift in legendary traditions and the adaptability of consumers as they still try to bring joy to their holiday season.

By comparison, many in the 2021 crop of holiday announcements do not reference or allude to Covid-19, and instead seek to create nostalgia for Christmases gone by and inspire consumers to come together and celebrate with their families. relatives.

Other trends seen in top rated ads:

  • The best performing ads have high EQ scores (above 6 or 7) and demonstrate a combination of intense emotional response, brand favor, and viewer purchase intent.
  • Using the animation illustrated by Chick-fil-A’s “Whoopsery” commercial, part of their fully animated series “Stories of Evergreen Hills”, and Macy’s “Tiptoe and the Flying Machine”, which is reminiscent of the stop motion animation iconic holiday movies from the 60s and 70s.
  • Nostalgic pop music has performed very well this year, with hits repurposed by Queen and Hall & Oates.
  • A strong presence of diversity (both in age and race, often together) in the United States as well as in advertisements from the United Kingdom and the Philippines.

Methodology

Unruly analyzed the emotional responses of approximately 9,700 consumers worldwide to more than 50 global festive ads released this year using its content measurement tool, UnrulyEQ. UnrulyEQ helps advertisers maximize the impact of their video content across multiple screens, to more effectively drive brand metrics and target responsive audiences at scale.

Unruly’s Christmas Ads Effectiveness Chart uses Unruly’s combined metric, the EQ score, to rank the most popular holiday ads based on their emotional, social, and business impact, as well as to compare them to level means of emotional response to advertisements in each market. The intensity of emotions viewers experience while watching, brand preference, authenticity, and purchase intent all contribute to an ad’s final score.

About Undisciplined
Unruly is a global programmatic video and CTV advertising platform that enables advertisers and publishers to buy, sell and optimize online advertising in a premium, transparent and brand-safe environment.

A member of the Tremor International group, Unruly’s mission is to transform digital advertising for the better. Its unique proprietary programmatic technology combines unique audience data, predictive analytics, and creative optimization to deliver exceptional advertising experiences to engaged audiences worldwide.

Media contact:

Caroline Smith, Vice President of Communications, Tremor International
[email protected]


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